Visitors swarm ASM Global-run ‘Choli’

Article posted by Coliseum, May 26^th, 2022

Image: ASM Global

The Coliseo de Puerto Rico José Miguel Agrelot (Puerto Rico) and ASM Global, the world’s largest producer of live entertainment experiences, surprised Melanie Biringer-Figueroa with the news of being the 10,000,000th visitor to the ‘Choli’ (the arena as called by the locals) as she made her entrance to the venue on May 21^st to enjoy the Puerto Rican singer-songwriter Tommy Torres concert – ‘El Playlist de Anoche Live’.

Exulted Jorge L. Pérez, CVE, Regional Manager of ASM Global, “We are overjoyed to be able to recognize our 10 millionth visitors and celebrate this historic and special moment with her.”

The ‘ASM Global’ stated that the winner received an array of gifts as part of this accolade, including a trip and holiday vacation to Punta Cana, Dominican Republic, and gift baskets with a variety of products, among other surprises.

Apply for membership

The 18,500-capacity Coliseo de Puerto Rico José Miguel Agrelot is the biggest indoor arena in Puerto Rico dedicated to entertainment. It is located at the Golden Mile of San Juan, the island capital.

The Coliseo de Puerto Rico, recognized as one of the most successful arenas in the world, opened its doors on September 4^st, 2004, and has been the stage of special events and memorable concerts ever since, including local and international artistes who have toured its stage, delighting millions of visitors, sports fans, theater productions, and events.

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

The ‘ASM Global’ further stated that in December 2021, Coliseo de Puerto Rico was ranked among the highest ticket-selling venues globally, despite having been closed until August 2021 due to the COVID-19 pandemic.

Enthused Ron Bension, President and CEO of ASM Global, “We’re incredibly proud of this moment. Coliseo represents the best of what ASM offers its clients throughout the world – amazing content and the best and most seamless guest experience anywhere, leveraging technology, innovative culinary creations and a team dedicated to optimizing the fan journey.”

Maintained Mariela Vallines, Executive Director of the Puerto Rico Convention District Authority, “We are deeply grateful of all our visitors for the love and solid patronage over the course of nearly 18 years. The people of Puerto Rico and our guests enjoy concerts, special events and sports to the fullest. After the challenges we have collectively faced due to the pandemic since 2020, we were able to reopen 11 months ago with great success. Today we honor one of our ‘Choli’ fans and celebrate this historic moment with her.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue