Chatloop takes the stage at Co-op Live

Image: Co-op Live

Co-op Live has struck a new partnership deal with Chatloop, the shared experiences app, to take the fan experience at the arena to another level.

Prolific North said the deal marks Manchester-HQ’d Chatloop’s first collaboration with a live music arena and that the partnership promises to extend the vibrant live entertainment experience through forward-thinking fan digital technology.

Named as Co-op Live’s official ‘Shared Experience Partner,’ Chatloop will revolutionise how audiences interact, share, and remember live events at the UK’s largest indoor arena, which has recently opened.

The 23,500-capacity Co-op Live is an indoor arena in Manchester, England (UK) sited on the Etihad Campus next to the 53,400-capacity Etihad Stadium.

Opened on May 14^th, 2024, it has the largest maximum capacity of any indoor arena in Europe, greater than the existing 21,000-capacity AO Arena, which is less than two miles away.

Co-op Live will be utilising Chatloop’s experience-sharing technology within its website and app to give fans the chance to contribute their live experiences to a collective story, amplifying the event’s impact.

Andrew Barlow, CEO and founder of Chatloop, said: “We’re thrilled to announce the groundbreaking partnership with Co-op Live and Chatloop, set to truly transform live event experiences. The partnership sets a new benchmark for how technology can create more engaging, interactive and memorable experiences for fans worldwide.

“As the Shared Experience Partner, we plan to bring innovative digital sharing to every event, bridging the gap between the in-the-moment experience and online community interaction. We’re not just about enhancing the event however, we’re creating a new experience where every fan is part of the story, every moment is shared and every event sets the stage for engagement.”

By scanning QR codes around the venue, fans can instantly upload ‘Loops’ – photos, videos, mentions and comments – directly onto Co-op Live’s website, for the world to discover, engage with and share, which will contribute to a collective, ever-growing story long after the artist has left the stage.

The alliance aims to significantly enhance audience interaction, brand visibility and community impact.

With Co-op Live hosting more than 120 events and expecting over a million fans in 2024 alone, the partnership will leverage Chatloop’s cutting-edge technology to provide millions of event-goers with unforgettable shared digital experiences.

Prolific North further stated that Chatloop’s technology turns brands’ and businesses’ digital real-estate into immersive digital spaces, bridging the gap between online content and social sharing, and creating a new way for brands to connect with customers the moment they land on a website or app.

It launched in public beta mode last year, and its shared experiences app has already been awarded default browser status by Apple, the only UK third-party app to achieve this accolade, and one of just nine worldwide.

Tim Leiweke, CEO of Oak View Group, joint venture partner and operator of Co-op Live, said, “Chatloop’s innovative expertise in fostering shared experiences makes them the perfect fit for Co-op Live, one of the most innovative live entertainment venues in the world.

“Together, we are setting a new standard in how audiences engage and connect, not just with live events, but with each other, as part of our drive to offer an unparalleled experience before, during and after their visit.”

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• Co-op Live
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