Houston Dynamo FC teams up with Fubo Gaming

Article posted by Coliseum, January 26^th, 2022

Image: Houston Dyname FC

The Major League Soccer (MLS) team Houston Dynamo FC (US) announced a long-term partnership with Fubo Gaming on January 20^th, a subsidiary of live TV streaming platform fuboTV.

The ‘Houston Dynamo FC’ stated that the groundbreaking deal is the first with a Major League Soccer (MLS) club for Fubo Gaming and represents the first sports gaming partnership for Houston Dynamo FC of MLS and the Houston Dash of the National Women’s Soccer League (NWSL). The partnership designates Fubo Gaming as the Official Sports Betting Partner of the club, while fuboTV will be featured prominently on the front of both Houston Dynamo FC and Houston Dash training tops for the 2022 season.

The Houston Dynamo FC is an American professional soccer club based in Houston (US). The Dynamo competes in Major League Soccer as a member of the Western Conference. The 22,039-capacity PNC Stadium in Houston, Texas, serves as their home venue.

The Houston Dash is a professional women’s soccer team based in Houston, Texas. They joined the National Women’s Soccer League in the 2014 season. It is affiliated with the MLS team Houston Dynamo.

Fubo Gaming is a new division of live TV streaming platform fuboTV that launched in 2021. With consumers already deeply engaged with fuboTV’s leading sports streaming packages, Fubo Gaming aims to provide a comprehensive sports and entertainment experience through sports betting and interactive gaming.

The ‘Houston Dynamo FC’ further stated that in conjunction with this agreement, Fubo Gaming inked a multiyear market access deal with the club, pending legislation passing in the State of Texas to legalize sports betting. Following the passage of legislation, Fubo Gaming is expected to launch Fubo Sportsbook in the Lone Star State, pending the requisite regulatory approvals.

Said Houston Dynamo FC President John Walker, “This partnership represents a significant step forward for our club, and I am proud to welcome fuboTV and Fubo Gaming to the Dynamo and Dash family. Fubo Gaming is at the forefront of the sports gaming industry and will be leaders in shaping how we enjoy sports in the years to come. We look forward to working with their industry experts to deliver best-in-class experiences for our fans and continually improve the fan experience as the landscape evolves.”

Beginning with the upcoming 2022 MLS and NWSL seasons, the partnership will feature:

The Fubo Gaming brand through an integrated marketing campaign highlighted by high-impact local broadcast-visible signage;
A presence on the club’s television and podcast programing;
Activation on the club’s digital and social channels and other marketing assets;
Prominent placement of the Fubo Gaming brand across the PNC Stadium, including naming rights for the gate entrance located at the Northeast corner of the stadium;
Exclusive logo branding on the front of all Houston Dynamo FC and Houston Dash training tops; and
A presence in community activations benefiting Dynamo Charities.

Fubo Gaming launched Fubo Sportsbook, a next-generation mobile sportsbook, in two States: Iowa and Arizona. Fubo Sportsbook is purpose-built to meet US sports fans’ growing demand for interactivity through an industry-first integration of an owned-and-operated sports wagering platform with a live TV streaming experience. By integrating with fuboTV, the mobile app delivers personalized omniscreen experiences that turn passive viewers into active participants. The app’s proprietary feature, Watching Now, leverages fuboTV’s first-party user data to engage participants by recommending relevant bets based upon what they are streaming – even as they change the channel.

Said Scott Butera, President, Fubo Gaming, “Partnering with the Houston Dynamo Football Club for market access in Texas is a major milestone for Fubo. Texas has an incredibly enthusiastic community of sports fans and will ultimately become one of the largest sports betting markets in the US. In addition, our comprehensive partnership with the Dynamo, which encompasses numerous assets and levels of fan engagement, allows Fubo Gaming to maximize its uniquely integrated streaming and wagering platform and furthers our goal of offering highly personalized and immersive experiences.”

Although sports’ betting isn’t currently legal in the State of Texas, Dynamo and Dash fans will have the opportunity to interact with the Fubo brand throughout the upcoming 2022 season through marketing activations and brand visibility.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 380 member-exclusive videos with valuable tips for your venue