New Everton Stadium Founding Partner

Article posted by Coliseum, August 30^th, 2024

Image: Everton FC

The U.K.’s largest watch brand Christopher Ward has become the latest Founding Partner at Everton Stadium.

Everton F.C. said the innovative and exciting long-term agreement sees the UK’s largest watch brand further extend their burgeoning and successful relationship with Everton Football Club.

The 52,888-capacity Everton Stadium is a football stadium under construction in Liverpool, England (UK). It’s located on Bramley-Moore Dock in Vauxhall and will be the home ground for Everton FC, starting in the 2025-2026 season.

As part of the benefits of Founding Partner status, the Christopher Ward brand will become recognised within Everton Stadium as a ‘Presenting Partner’ of the revolutionary ‘Dock On 1’ concept – an exciting new social space of bars and restaurants that offers members a flexible matchday experience.

The creative team at the Anglo-Swiss organisation will help influence the design and experience of Dock on 1’s four socialising and dining experiences, which will all be based on the preferences and insight of modern football fans.

Dock on 1 will also incorporate an immersive Christopher Ward watch showroom experience, the first of its kind to be integrated into a football stadium anywhere in the world.

The new showroom will be open on non-matchdays as an invitation-only space with brand ambassadors offering an unrivalled client experience in what will become Christopher Ward’s exclusive Northen Hub.

Meanwhile on matchdays, the immersive space will operate as a Christopher Ward branded private dining experience.

Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said, “This is an exciting deal for Everton as we look forward to our move to our new stadium.

“This is the third Founding Partner we have announced this summer and represents an innovative collaboration which will provide a range of benefits not only to Christopher Ward and the Club but directly to our supporters in some of the premium spaces in our new home.

“The development of Christopher Ward’s Northern Hub within the venue is unique and demonstrates how Everton Stadium can be used by our partners to support their brand and commercial growth ambitions. We’ve been on such a fantastic journey with Mike France and his colleagues over recent years and I’d like to thank him and my team, particularly Mark Rollings our Partnership Director, for developing such an innovative concept.”

Christopher Ward becomes the latest Founding Partner for Everton Stadium, along with technical partner Castore and US-based catering giant Aramark.

Mike France, CEO and Co-Founder, Christopher Ward, added, “Becoming a Founding Partner of Everton Stadium represents a new high-water mark for the Christopher Ward brand, especially as the result of our partnership will be a unique, world-first experience for fans of both Everton and Christopher Ward.

“I’m not aware of a more exciting, innovative project that combines the worlds of premium watchmaking and elite sport. I can’t wait to invite our first guests in less than a year’s time.”

Christopher Ward’s expansion into becoming a Founding Partner of Everton Stadium will see them extend their time and groundbreaking partnership with the Blues beyond the 10-year mark during the agreement.

The Founding Partner status, and their exciting innovation within ‘Dock On 1’, further strengthens the ties between the two organisations, which began in 2022 when the UK’s first online-only watch brand took up the position of Everton’s Official Timing Partner.

Christopher Ward have since further expanded their successful relationship by supporting Everton Women, Everton in the Community and becoming an Official Sleeve Partner for Everton’s final season at Goodison Park.

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