New Highmark Stadium VIP clubs unveiled

Article posted by Coliseum, August 21^st, 2024

Image: Buffalo Bills and Populous

The NFL’s Buffalo Bills have revealed additional renderings of the VIP offerings that will grace the New Highmark Stadium, including the Founders Club, East Club and Field Club.

The Bills said the new images showcase the premium spaces that will make New Highmark Stadium an unmatched game day experience for Bills Mafia.

The Buffalo Bills are a professional American football team based in the Buffalo-Niagara Falls metropolitan area. The Bills compete in the National Football League (NFL) as a member club of the league’s American Football Conference East division.

The team currently plays its home games at Highmark Stadium in Orchard Park, New York, US.

Image: Buffalo Bills and Populous

The 62,000-capacity planned new home venue of the Bills will be built adjacent to the Erie Community College’s South campus across the street from Highmark Stadium, which will be demolished.

The stadium has been designed by the celebrated design studio Populous, which has previously designed 12 other active NFL stadiums, with which the new Orchard Park stadium will share numerous design elements and features.

Pete Guelli, Bills EVP & Chief Operating Officer said, “With the Founders and East Clubs effectively sold out, and with the Field Club moving fast and approaching a sellout, this is the perfect opportunity for us to share the renders of these incredible club spaces.

Image: Buffalo Bills and Populous

“These images illustrate how remarkable the differences between the current stadium and the new stadium truly are. We have been thrilled by the response from Bills fans and the Western New York community and we’re very thankful for all the excitement surrounding New Highmark Stadium.”

Founders Club – The most exclusive New Highmark Stadium experience features top-tier amenities, including all-inclusive food & beverage, heated wider cushioned seats, a private whiskey locker, access to the climate-controlled Founders Club, Suite Atrium, Field Club and East Club interiors, and more.

East Club – A premium experience featuring overhead heat and coverage, premier food & beverage options, wider cushioned seats, access to both levels of the 50,000+ square foot climate-controlled East Club with interior visibility to the field/seating bowl, and more.

Field Club – The ultimate Bills Mafia experience featuring premium amenities such as inclusive food & non-alcoholic beverages, wider cushioned seats, access to the climate-controlled Field Club with visibility into the player tunnel, access to the field level patio behind the Bills sideline, and more.

Image: Buffalo Bills and Populous

The Bills said Season Ticket Members in reserved seat areas will have the opportunity to purchase their New Highmark Stadium seats this fall.

The Bills will begin selling reserved seats in September. Season ticket members will be invited based on their current seat location and their tenure.

The anticipation is that all season ticket member appointments at the Bills Stadium Experience will be completed before the start of the 2025 NFL Season.

Image: Buffalo Bills and Populous

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 380 member-exclusive videos with valuable tips for your venue