NYCFC to luxuriate in Unilumin Sports LED glow

Article posted by Coliseum, August 20^th, 2024

Image: New York City FC

The light-emitting diode (LED) application pioneer Unilumin Sports and the Major League Soccer (MLS) team New York City FC (US) announced a new partnership recently making Unilumin the Official LED Display Technology Partner of the club.

‘Unilumin’ stated that as part of this partnership, Unilumin will provide state-of-the-art onfield LED display solutions for the New York City FC home matches.

Shenzhen (China)-based Unilumin Sports is an LED application pioneer providing professional LED application services. Focusing on the LED display industry for the last 20 years, Unilumin Sports supplies sports integration for many major international events. Known for its high-definition (HD), stable and safe solutions, Unilumin Sports offers maximized business value for brands and a digital, immersive viewing experience for the audiences.

The New York City FC (NYCFC) is an American professional soccer team that competes in Major League Soccer (MLS) in the Eastern Conference of the League. It was announced as the league’s 20th franchise on May 21^st, 2013 and is the first and only MLS club located within the five boroughs of New York City (US). The New York City FC kicked off its inaugural MLS season in March 2015 and is majority-owned by the City Football Group (CFG).

The 46,537-capacity Yankee Stadium is a baseball stadium located in the Bronx in New York City (US). It is the home field of the New York City FC of Major League Soccer (MLS).

Manchester (UK)-based City Football Group Limited (CFG) is a British-based holding company that administers the association football clubs. The group is owned by three organizations of which 81 percent is majority-owned by the Abu Dhabi United Group, 18 percent by the American firm Silver Lake and one (1) percent by the Chinese firms China Media Capital and CITIC Capital.

‘Unilumin’ further stated that Unilumin Sports is renowned for its innovative LED display solutions which offer superior visual quality, reliability and energy efficiency. The integration of Unilumin’s advanced display technology will bring the New York City FC fans closer to the action enhancing the overall matchday experience with vibrant and dynamic visuals.

Additionally, the enhanced visual experience is expected to boost fan engagement while creating a more enjoyable and memorable atmosphere on New York City FC matchdays. The sponsors and partners can leverage the HD nature of Unilumin’s LED screens to create dynamic campaigns that engage fans and deepen brand recognition for the marketing campaigns.

Exulted Marcello Marques, Director of Sports Markets in Americas of Unilumin Sports, “We are thrilled to partner with the New York City FC and bring our world-class LED display solutions to their home matches. Our goal is to enhance the fan experience and provide the New York City FC with the best solutions to engage with their supporters. We look forward to a successful season and a fruitful partnership.”

Added Andres Gonzalez, New York City FC Vice-President of Partnerships, “Unilumin Sports’ innovative technology aligns perfectly with our vision to offer our fans and the partners the best matchday experience. We are excited to see the impact of these new displays in creating an exceptional atmosphere for our supporters.”

This partnership highlights the commitment of both Unilumin Sports and the New York City FC for the development of football and creating a world-class matchday experience. By joining forces, they aim to inspire and engage the fans in an immersive and technology-forward atmosphere.

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