OVG Hospitality expands in Latin America

Image: OVG & OCESA

Leading live Mexican entertainment company OCESA has picked Oak View Group’s OVG Hospitality to pep up the culinary and hospitality experiences at its venues in Mexico City.

OVG said the collaboration will help reimagine hospitality at concerts, sporting events and business gatherings by introducing premium services, innovative technologies, and a broader range of menu options.

OCESA is renowned for promoting over 3,000 events annually, drawing nearly six million attendees across Mexico.

It is Mexico’s leading live entertainment company and has been part of Live Nation Entertainment, the largest and most recognized events promoter company worldwide, since 2019.

Its portfolio of venues includes the recently remodeled GNP Seguros Stadium, the expansive Centro Citibanamex, Mexico’s leading convention center with two million square feet of meeting and exhibition space; and a diverse collection of multi-use venues, theaters, arenas, festival grounds and stadiums.

The 65,000-capacity GNP Seguros Stadium, formerly known as the Foro Sol, is a multipurpose stadium built in 1993 inside the Autódromo Hermanos Rodríguez in Eastern Mexico City. It is located near the Mexico City International Airport and is operated by the Grupo CIE. The venue was originally built for staging large music concerts.

The tie-up with OCESA extends Oak View Group’s business presence into Latin America and underscores the shared commitment of both companies to elevating the comprehensive event experience and fulfilling diverse audience expectations, OVG said.

OCESA venues, celebrated for hosting iconic live entertainment events, will benefit from OVG Hospitality’s food and beverage offerings and superior customer service.

Additionally, the introduction of new premium spaces at select venues will provide a variety of premium and corporate hospitality options.

As the exclusive food and beverage provider, OVG Hospitality will integrate its industry-leading services across OCESA’s various venues, partnering with local, regional, and national vendors to craft menu items that reflect Mexico’s rich culinary heritage.

Plans include enhancing the premium experience in suites and clubs, introducing new menu selections and market concepts throughout the year, and integrating technology to streamline ordering and payment processes to reduce wait times.

OVG Hospitality begins operations this year at Centro Citibanamex, Estadio GNP Seguros, Palacio de los Deportes, and Autódromo Hermanos Rodriguez.

Chris Granger, president of OVG Hospitality’s parent company OVG360, said, “By merging OCESA’s unmatched expertise in hosting world-class events with OVG Hospitality’s leadership in premium hospitality, we are poised to elevate the fan experience across Mexico, starting with these iconic venues.

“This partnership marks a pivotal expansion of Oak View Group’s presence into Latin America, and we’re particularly excited and humbled to partner with OCESA. As hard-working operators ourselves, we appreciate their entrepreneurial spirit, their bold thinking, and their commitment to music fans across the country.”

While the initial roll out will include only the four Mexico City venues, the partnership is expected to expand to additional venues starting in January.

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