Premium clubs opened at Barclays Center

Image: Populous

Two new premium membership clubs have opened at Barclays Center as the first phase of a $100 million, five-year renovation plan aimed at enhancing the fan experience at the arena.

Populous and BSE Global unveiled the new spaces — The Toki Row and JetBlue at The Key — adding to the arena’s growing premium offerings.

The new clubs opened ahead of the 2024-25 NBA season as part of the largest renovation project in Barclays Center’s 12-year history.

The 19,000-capacity Barclays Center is a multipurpose indoor arena in the New York City borough of Brooklyn (US). The arena is home to the Brooklyn Nets of the National Basketball Association (NBA) and the New York Liberty of the Women’s National Basketball Association.

The launch of The Toki Row and JetBlue at The Key brings an exclusive, upgraded experience for Brooklyn Nets and New York Liberty fans, as well as concertgoers, at Barclays Center.

Image: Populous

These open-concept clubs, located on the new Club Level, build on Barclays Center’s existing luxury spaces, adding new capacity and broadening its premium offerings.

The Toki Row, designed with Brooklyn’s historic brownstone architecture in mind, accommodates 192 members in an intimate setting featuring herringbone floors, velvet furnishings and custom wainscot paneling.

Artwork by Brooklyn-based artist Adam Pendelton decorates the club, while a full-service bar serves cocktails featuring Suntory Toki whisky and other House of Suntory spirits.

Members enjoy reserved, theater-style seating, curated wine selections and a dessert station with fresh gelato and complimentary sweets.

JetBlue at The Key offers an interactive experience with communal tables repurposed from past Brooklyn Nets courts, the arena’s only tap beer service and a 44-foot media wall that can display up to five screens or one unified image.

The club provides reserved suite seating for 252 guests and features an all-inclusive dining experience with food stations serving sliders, mini brats and a BBQ table.

Image: Populous

Adam Stover, senior principal at Populous, said, “These premium spaces offer an elevated experience for those attending any event at Barclays Center, whether a concert, Nets game, or Liberty game. The Row and The Key reflect Brooklyn’s unique character, creating a sense of community and exclusivity.”

The Toki Row and JetBlue at The Key are part of a broader, phased enhancement plan to improve Barclays Center for fans at every level, including a future upper concourse gathering space, upgraded arena entrances, and a new center-hung scoreboard and sound system.

Memberships to both clubs include tickets to all Nets and Liberty games, concerts and events, with rotating menus and premium dining options.

Isabelle Ivanov-Rijnties, principal, interior design director, added, “Enjoying a basketball game or a concert from The Row or The Key provides fans the ultimate hospitality experience. Surrounded by high-end design and unparalleled amenities Barclays is setting a new standard in arena luxury.

“Elevating the members-only fan experience by integrating these premium clubs, Barclays understands what the modern fan desires from their arena.”

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