Stockholm’s Tele2 Arena renamed 3Arena

Image: Tele2 Arena, kallerna, CC BY-SA 3.0

The ASM Global operated 45,000-capacity stadium in Stockholm will be officially renamed 3Arena.

IQ Magazine said that as the new lead partner of Stockholm Live, Three mobile network is set to contribute to the continued development of both the arena and the surrounding area.

The partnership marks the continuation of a longstanding relationship between Three and ASM Global which has rolled out across the UK and Europe in recent years.

The venue which has been known as the Tele2 Arena for sponsorship reasons, is a retractable roof multi-purpose stadium, just south of Stockholm City Centre, Sweden.

The 3Arena, located in Johanneshov, opened in 2013. With a capacity of over 40,000, the arena draws 1.5 million visitors per year and is home to Hammarby and Djurgården football clubs.

With its versatile design and adaptability, it has hosted major stars such as Madonna, Adele, Elton John, Swedish House Mafia, Justin Timberlake and many more.

It has also been the site for significant sporting events such as the World and European Handball Championships and international football fixtures.

Marie Lindqvist, senior vice president operations Europe at ASM Global, said, “Three is the perfect partner for us; we share a passion for sports, entertainment, and the ongoing evolution of Stockholm.

“Together, we will continue to develop one of the world’s most modern hybrid arenas. It has already become a central meeting place for Stockholmers and attracts visitors from far across the Nordic region for the world’s biggest acts, creating unforgettable live experiences. The extension of the existing partnership with Three and ASM Global is testament to its success so far, and we are very excited to see where it takes us next.”

Haval van Drumpt, CEO of Three Sweden, added, “We are proud and excited about 3Arena and our new long-term partnership with Stockholm Live. Music and football are in Three’s DNA, and with our strong passion for innovation, connectivity, and experiences, we look forward to contributing to the development of the arena and the entire area.

“Moreover, our head office is located right across from the arena, so when the opportunity arose, we felt it was a perfect moment.”

IQ Magazine further stated that 3Arena will be equipped with advanced 5G standalone technology making the arena the most connected live entertainment space in Sweden, according to ASM.

3Arena is adjacent to the Slakthusområdet area (meatpacking district) in Stockholm, which has undergone a significant transformation in recent years and solidified itself as a dynamic destination for culture and urban development.

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