Swank Cosm venue to sparkle Atlanta skyline

Article posted by Coliseum, August 1^st, 2024

Image: Cosm on X

Atlanta (Georgia, US) will soon be home to a new immersive sports and entertainment venue.

‘FOX5’ stated that Cosm will sit in Centennial Yards right near the 75,000-capacity Mercedes-Benz Stadium in Atlanta.

Los Angeles (US)-based Cosm is a global technology company that builds end-to-end solutions for immersive experiences. They provide a full stack experience solution including the physical design, engineering and manufacturing as well as the software, display engine and content needs to deliver immersive experiences at scale. Cosm’s technology enables people to experience entertainment in a new way across three primary markets: Sports and Entertainment, Science and Education and Parks and Attractions.

Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, ‘Shared Reality’. As the company continues to expand to new Cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe.

The Centennial Yards is a $5 billion transformational mixed-use development in Atlanta, the Southeast’s biggest and most influential market. As one of the largest and most ambitious City-Center developments in the United States, Centennial Yards is expected to revitalize 50 acres of underutilized land in the heart of Downtown Atlanta to connect the surrounding communities and create several new City blocks at the junction of the rail lines where the City was founded. Once complete, Centennial Yards is expected to offer eight million square feet of world-class new commercial and residential space comprising four million square feet of dynamic retail, entertainment, modern office, and hotel, and four million square feet of new residential as well as a vibrant public realm that will provide outdoor gathering spaces to all the Atlantans and visitors of Centennial Yards.

Anchored by major Downtown attractions, including the Mercedes-Benz Stadium and the State Farm Arena, one of the Southeast’s largest Sports Entertainment Districts will feature restaurants, bars, a live music venue, and other hospitality destinations. With multiple Metropolitan Atlanta Rapid Transit Authority (MARTA) stations linking the campus with the rest of the City and in close proximity to the Atlanta Beltline, the Centennial Yards is expected to bring increased connectivity, walkability and 24/7 living to the heart of Atlanta.

‘FOX5’ further stated that the entertainment venue is set to be 70,000 square feet and spans three levels.

The guests will be able to watch live sports and other entertainment in what designers are calling ‘Shared Reality’ which combines high-tech visuals and premium food and beverages (F&Bs).

The creators of Cosm say that the venue’s giant light-emitting diode (LED) dome is 87 feet in diameter and will display events in 12K resolution.

Underscored Brian McGowan, President, Centennial Yards, “Cosm’s experience is unparalleled using its ‘Shared Reality’ technology to provide the guests with front-row access to global events from Downtown Atlanta at Centennial Yards. With the existing, world-class sports venues and the addition of Cosm, we believe the Centennial Yards will become the center of gravity for entertainment in Atlanta, connecting people of all ages with an incredible combination of sporting events, music, bars, restaurants, and retail.”

The venue already has partnerships with the ESPN (American cable company), the National Basketball Association (NBA), NBC Sports (American cable channel), TNT Sports (a group of pay television sports channels in the United Kingdom and Ireland), FOX Sports (the sports programing division of the Fox Corporation, the American media company), the Ultimate Fighting Championship (UFC), and more.

This will be Cosm’s third location. The company has venues at the Hollywood Park in Los Angeles and Grandscape (shopping mall) in Texas.

Along with Cosm, the developers say construction of a 19-story boutique hotel and a 19-story residential tower is already underway and is set to open in 2025.

Captivating Cosm

Cosm stated in a Post on X, “Atlanta, are you ready? Cosm is coming! 🌟 Prepare to immerse yourself in #SharedReality as Cosm brings its innovative new venue to @CentennialYards. ! Known for creating some of the world’s most groundbreaking experiences, Cosm merges state-of-the-art visuals with the energy of the crowd and an elevated food and beverage service.”

Shaul Kuba, Co-Founder and Principal, CIM Group, wrote in a Post on X, “At Centennial Yards, we have the opportunity to reshape a major area of Atlanta as a walkable and appealing destination for the residents and the visitors and key to that effort is bringing unique and engaging businesses such as Cosm that attract people to the district.”

Amazing Atlanta

‘Cosm’ quoted Jeb Terry, CEO and President at Cosm, as stating, “Atlanta is a passionate sports town with a proud history of hosting the world’s biggest events including the Olympics, the Super Bowls (the annual league championship game of the National Football League [NFL] of the United States), the College Football Playoff (CFP) National Championships, the National Collegiate Athletic Association (NCAA) March Madness, the FIFA World Cup™, and more. In fact, one of my favorite memories is winning the 2001 Peach Bowl (an annual college football Bowl game played in Atlanta) in the 80,000-capacity Georgia Dome in Atlanta (demolished in 2017). Now, over 20 years later, the Cosm at the Centennial Yards is the perfect complement to the 16,888-capacity State Farm Arena, the Mercedes-Benz Stadium and the 3,000-capacity Atlanta Convention Center to help make the Centennial Yards the Sports and Entertainment capital of the South and we are thrilled to work with the CIM Group to make Atlanta our third location and bring ‘Shared Reality’ to the East Coast.”

Working with the award-winning architecture firm Gensler, the venue will expand on the foundational design of Cosm’s first and second venues in Los Angeles and Dallas, respectively, and ensure its values and the iconic features are embodied while still incorporating unique characteristics that reflect the Centennial Yards and the Atlanta community at large.

Centennial Yards

‘Cosm’ stated that development at the Centennial Yards is already well underway with the construction of a 19-story boutique hotel and a 19-story residential tower and additional retail and residential groundbreakings commencing later this year. The Centennial Yards is a transformative project for Atlanta and one of the largest private developments in the United States reshaping an important but underutilized portion of the City’s Downtown formerly known as ‘The Gulch’ into a dynamic and active 24/7 community. With a master site plan designed by a global team, the 50-acre Centennial Yards development will also feature the creation of new City blocks, public open space and up to 12 million square feet of new modern retail, hotel and residential buildings and world-class sports and entertainment venues.

Cosm’s timeline for its Atlanta venue’s opening and a schedule of events upon its opening will be shared at a later date.

Los Angeles (US)-based the CIM Group is a leading investment firm and alternative asset Manager. Since 1994, the CIM has sought to create value in projects and positively impact the lives of people in communities across the Americas by delivering more than $60 billion of essential real estate and infrastructure projects. The CIM’s diverse team of experts applies its broad knowledge and disciplined approach through hands-on management of real assets to deliver excellence to its clients, the stakeholders and the communities they serve.

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