United Cup-Tennis Australia Deloitte delight

Image: Centre Court at dusk, Steve Collis, CC BY 2.0

Deloitte, a global leader in management and business consulting, has formed a multiyear partnership with the United Cup and Tennis Australia.

‘tennis’ stated that as the Official Business and Technology Transformation Consulting Partner, Deloitte will support a variety of digital projects to enhance the customer and event experiences.

Deloitte is a British multinational professional services network based in London, England (UK). Deloitte is the largest professional services network by revenue and number of employees in the world.

The United Cup is an international hard court tennis competition featuring mixed-gender teams from 18 countries. The first event was held in December 2022 through January 2023. The event is played across multiple Australian Cities over 11 days in the lead-up to the Australian Open.

The Australian Open is a tennis tournament organized by Tennis Australia annually at the Melbourne Park in Melbourne, Victoria, Australia. It is chronologically the first of the four Grand Slam tennis events every year, held before the French Open, the Wimbledon and the US Open.

Melbourne (Australia)-based the Tennis Australia Limited is the governing body for tennis in Australia. It is owned by the Australian States and territories. The association organizes national and international tennis tournaments including the Australian Open.

‘tennis’ further stated that the United Cup, the innovative mixed team tennis event, will feature Deloitte prominently across on court signage in Perth and Sydney.

Commented Cedric Cornelis, Tennis Australia Chief Commercial Officer, “It’s exciting to have a partner like Deloitte on board with the United Cup, a highlight on the global tennis calendar. The partnership also allows us to build on our world-class capabilities and continue to optimize our day-to-day business processes within the ever-changing sporting landscape.”

Stated Sandra Sweeney, Deloitte Australia Sports Practice Lead, “We are very proud to support Tennis Australia as their Business and Technology Transformation Consulting Partner aligning on our shared ambition of ensuring a sustainable future for sport. Our support to Tennis Australia further emphasizes our commitment to work with the sporting organizations locally and globally to deliver world-class transformation. We look forward to supporting the Tennis Australia team as they create a stronger future for the players and the fans.”

Added Jason Start, Deloitte Australia TMT Consulting Industry Lead, “Sport is such an important part of our Australian culture and we are excited to showcase how Deloitte can help the Australian sporting organizations be successful. We will bring the best of our Australian and global experience to support Tennis Australia in delivering world class capabilities and experiences.”

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