Wembley heightened hospitality rebranding

Article posted by Coliseum, August 16^th, 2024

Image: Wembley Stadium

The Wembley Stadium (UK) has announced the rebrand of its premium hospitality offering as a way of enhancing the offering for the fans and the members and introducing a new era for the event goers.

‘sportindustry.biz’ stated that previously known as the Club Wembley, going forwards the stadium’s highest level of hospitality will be known as Experiences by Wembley.

The 90,000-capacity Wembley Stadium is an association football stadium in Wembley, London (UK). It opened in 2007 on the site of the original Wembley Stadium which had stood from 1923 until 2003.

‘sportindustry.biz’ quoted Paul Scannell, Head of Experiences by Wembley Stadium, as stating, “We’re delighted to be sharing the rebrand of Experiences by Wembley Stadium with our members and fans alike. Our team is committed to raising the bar each season, whether it’s by inviting world-class talent to perform at the stadium or being the choice for the iconic sporting events. We’ve experienced record-breaking sales for the last three years with membership sales up 23 percent again last season and private boxes currently sold out with a waiting list in operation. The continued rise in demand for hospitality at big events is evident and we’re dedicated to ensuring the fans are building memories that last a lifetime under the Wembley arch.”

According to a statement, the rebrand follows a third ‘season’ of record membership sales and renewals and a blockbuster Summer of sport and music gigs hosted at the 90,000-capacity stadium, including the Union of European Football Associations (UEFA) Champions League Final and sellout gigs from Taylor Swift (American singer-songwriter) and Bruce Springsteen (American singer-songwriter and guitarist).

Said Scannell in 2023, “That’s the beauty of Wembley. The greatest artistes in the world want to play here. Every footballer wants to play on the pitch and every musician wants to play on the stage. As a member, you know that you will have access to … all of those concerts, those sellout events. And, if you want to have the best available seats, ultimately the only way to do that is by being a club member. We always have the first seats available and we always have seats available 24 to 48 hours before they go on sale. So, I think that’s a huge bonus to our membership.”

Regarding the enduring appeal of experiences at England’s national football stadium, Scannell added, “You can go to a football match in any stadium but when you come to the Wembley Stadium for a final, the whole event experience is elevated. Whether it’s someone in GA coming through the turnstiles, to those lucky enough to have a club Wembley membership and being able to afford a premium experience. For us, it’s all about Wembley being the best of the best and creating memories.”

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